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Brand Services2019-06-18T12:39:11-04:00

Branding

We create memorable brands from the ground up

Cleveland Branding Agency

Why is Branding Important?

Your brand is more than fancy fonts and a cool logo. Branding is all about making customers fall in love with your company, products, and services. But let’s face it, that’s not easy to do. Whether you own a startup or a well-established company your brand should:

  • Help consumers choose the best product or service to address their needs
  • Communicate the unique qualities of your product or service to reassure customers that they have made the right choice
  • Use memorable images, animations, language, and associations to help customers to identify your brand
  • Unify each department within your organization to keep your brand running smoothly

The best way to accomplish this is to create positive experiences for each interaction your customers have with your brand, product, or service. Your brand also needs to be honest, trustworthy, and deliver on promises to build trust among your consumers. The more positive experiences and trust consumers form with your brand the more likely they purchase from you.

When Should You Consider Hiring a Branding Agency?

If you have questions about branding or you are unsure of what branding best practices you should consider hiring an agency to help with your branding.

We offer branding services to help you tackle every phase of your brand’s life. Our brand services team with work closely with you to evaluate your brand and bring your ideas to life. Whether it’s logo design, a brand animation, or social media graphics we’ve got you covered. Here are a few things we do to help our clients build or revamp their brand:

Custom Logo Design
Font Package

Logo Usage Guideline
Brand Guideline

Brand Collateral
Brand Positioning and Messaging

Brand Audit
Brand Strategy

What we do

We realize one size does not fit all brands. That’s why our brand packages support each stage of your brand’s life. From starting your brand to reestablishing your reputation or developing a cohesive brand identity, we can help. Check out our branding packages below to see which one is right for you.

Design a one-of-a-kind logo that stands the test of time.

Brand Questionnaire


Custom Logo Design

3 Custom Logo Sketch Concepts

2 Rounds of Revisions on Your Chosen Concept

Final Logo Files (.JPG, .AI, . PNG, . EPS, .SVG)

Final Logo Versions (Grayscale, Full-Color, One-Color, Favicon)

Font Package (up to $150)


Logo Usage Guideline

Brand Logo Mark

Brand Logotype

Brand Color Palette (RGB and CMYK)

The wise choice to establish your brand’s personality and achieve brand longevity.

Brand Questionnaire


Custom Logo Design

3 Custom Logo Sketch Concepts

2 Rounds of Revisions on Your Chosen Concept

Final Logo Files (.JPG, .AI, . PNG, . EPS, .SVG)

Final Logo Versions (Grayscale, Full-Color, One-Color, Favicon)

Font Package (up to $150)


Logo Usage Guideline

Brand Logo Mark

Brand Logotype

Brand Color Palette (RGB and CMYK)


Brand Collateral

Select 5 Stars

Double-Sided Business Card ⭐️

Business Stationary ⭐️

Promotional Flyer Design ⭐️

Direct Mailer Design ⭐️

1-Page Business Resume ⭐️

Tradeshow Banner ⭐️

Signage Design ⭐️

Brand Folder Design ⭐️

Social Media Graphic Design ⭐️

Blog Post Graphic Design ⭐️

Website Header Design ⭐️⭐️

Social Media Header Designs ⭐️⭐️

Bifold or Trifold Brochure ⭐️⭐️⭐️⭐️

5 Social Media Graphic Designs ⭐️⭐️⭐️⭐️⭐️

5 Blog Post Graphic Designs ⭐️⭐️⭐️⭐️⭐️

Switch up your delivery but not your message.

Brand Questionnaire


Custom Logo Design

3 Custom Logo Sketch Concepts

2 Rounds of Revisions on Your Chosen Concept

Final Logo Files (.JPG, .AI, . PNG, . EPS, .SVG)

Final Logo Versions (Grayscale, Full-Color, One-Color, Favicon)

Font Package (up to $150)


Logo Usage Guideline

Brand Logo Mark

Brand Logotype

Brand Color Palette (RGB and CMYK)


Brand Collateral

Select 5 Stars

Double-Sided Business Card ⭐️

Business Stationary ⭐️

Promotional Flyer Design ⭐️

Direct Mailer Design ⭐️

1-Page Business Resume ⭐️

Tradeshow Banner ⭐️

Signage Design ⭐️

Brand Folder Design ⭐️

Social Media Graphic Design ⭐️

Blog Post Graphic Design ⭐️

Website Header Design ⭐️⭐️

Social Media Header Designs ⭐️⭐️

Bifold or Trifold Brochure ⭐️⭐️⭐️⭐️

5 Social Media Graphic Designs ⭐️⭐️⭐️⭐️⭐️

5 Blog Post Graphic Designs ⭐️⭐️⭐️⭐️⭐️


Brand Positioning and Messaging

Brand Personality Guideline

Brand Voice Guideline

Brand Tone Guideline

Brand Identity Guideline

Evaluate your brand’s progress to plan for strong future.

Brand Questionnaire


Custom Logo Design

3 Custom Logo Sketch Concepts

2 Rounds of Revisions on Your Chosen Concept

Final Logo Files (.JPG, .AI, . PNG, . EPS, .SVG)

Final Logo Versions (Grayscale, Full-Color, One-Color, Favicon)

Font Package (up to $150)


Logo Usage Guideline

Brand Logo Mark

Brand Logotype

Brand Color Palette (RGB and CMYK)


Brand Collateral

Select 5 Stars

Double-Sided Business Card ⭐️

Business Stationary ⭐️

Promotional Flyer Design ⭐️

Direct Mailer Design ⭐️

1-Page Business Resume ⭐️

Tradeshow Banner ⭐️

Signage Design ⭐️

Brand Folder Design ⭐️

Social Media Graphic Design ⭐️

Blog Post Graphic Design ⭐️

Website Header Design ⭐️⭐️

Social Media Header Designs ⭐️⭐️

Bifold or Trifold Brochure ⭐️⭐️⭐️⭐️

5 Social Media Graphic Designs ⭐️⭐️⭐️⭐️⭐️

5 Blog Post Graphic Designs ⭐️⭐️⭐️⭐️⭐️


Brand Positioning and Messaging

Brand Personality Guideline

Brand Voice Guideline

Brand Tone Guideline

Brand Identity Guideline


Brand Audit

Brand SWOT

Brand Awareness Evaluation

Competitive Analysis

Brand Reputation

Design a custom brand strategy that is too good to be true.

Social Media Management

Social Media Evaluation or Setup

Social Media Strategy

Social Media Calendar

Social Media Optimization

Daily Maintenance

Reporting and Communication


Search Engine Optimization

Website Evaluation

Search Engine Optimization Strategy

Keyword Research and Selection

Website Optimization

Ongoing Optimization

Reporting and Communication


Content Marketing

Content Marketing Evaluation

Content Marketing Strategy

Content Marketing Calendar

Content Development

Content Optimization

Content Distribution

Reporting and Communication


Social Media Advertising

Social Media Advertising Evaluation or Setup

Social Media Advertising Strategy

Social Media Advertising Calendar

Social Media Advertising Creation

Daily Maintenance

Reporting and Communication


Brand Audit

Email Marketing Evaluation

Email Marketing Strategy

Email Marketing Lead Development

Email List Maintenance

Reporting and Communication


Brand Strategy

Persona Development

Content Mapping

Frequently Asked Questions

Will you proofread my brand collateral content?2019-05-20T09:40:03-04:00

Of course! Our in-house editors are second to none at all things content.

Who is responsible for printing brand collateral (e.g. business cards, flyers, brochures, etc.)?2019-05-20T09:38:03-04:00

You are responsible for printing your brand collateral. We are happy to recommend printers for your brand collateral.

Who is responsible for creating the content for my brand collateral (e.g. business cards, flyers, brochures, etc.)?2019-05-20T09:38:53-04:00

You are responsible for providing content for your brand collateral. If you need help writing content we can help you at an additional cost.

What will my brand package include?2019-05-20T09:28:32-04:00

All of our brand packages include logo design, brand guideline, logo file pack, and design revisions. Refer to the brand packages for more information.

What files are included in my custom logo design package?2019-05-20T09:36:36-04:00

All brand packages include fonts, JPG, PDF, PNG, AI, EPS, and SVG files.

What do I need to start my project?2019-05-20T09:41:03-04:00

We will need your contact information and the completed Brand Questionnaire.

What brand packages do you offer?2019-05-20T09:26:41-04:00

We offer five brand packages. For more information refer to our brand package chart.

How will you send the final files for my brand package?2019-05-20T09:37:18-04:00

The final files for your brand package will be sent via email.

How will we communicate during the design process?2019-05-20T09:32:09-04:00

We will have an introductory meeting with you before any design work begins, followed by a series of emails, and collaborative phone calls.

How much does the brand package cost?2019-05-20T09:42:22-04:00

The cost of brand packages vary. For more information refer to our brand package chart.

How long does the brand design process take?2019-05-20T09:29:50-04:00

The brand design process varies for each package. Refer to the brand packages table for more information. The design process is subject to change depending on revision rounds, your approval, and the scope of your brand package.

  • Logo design 2-3 weeks
  • Collateral design 1-2 weeks
  • Brand strategy 1-4 weeks
How does the logo design process work?2019-05-20T09:31:10-04:00

Our logo design process has 5 easy steps:

  1. We will send you a brand questionnaire to help us learn more about your company.
  2. After we receive your completed questionnaire, we will conduct research and create three logo concepts.
  3. We will share the logo concepts with you and ask you to choose your favorite for further development.
  4. We will refine your chosen logo concept by incorporating your feedback into the final logo design.We will send you a final design package with all the files outlined above.
How do I pay for my package?2019-05-20T09:43:02-04:00

All brand packages are billed twice: 50% is due up front and 50% is due after your project is complete.

How do I know which brand package to choose?2019-05-20T09:27:30-04:00

The brand package that you choose will depend on your brand goals. If you need help selecting a brand package give us a call. We will spare you the fluff and help you choose the best package.

Can I upgrade or downgrade my brand package?2019-05-20T09:28:02-04:00

You can change your brand package before the design process begins. After we get started, you can only upgrade your package.

Selected Work