Project Description

August Learning Solutions Logo

Branding Case Study

August Learning Solutions

Helping an educational publishing company brand and promote a new product line

The Problem

Launch and promote a new product line: CNA Nursing Assistant Certification.

The Solution

The promotion of the product line through eye-catching design and advertising.

The Outcome

Our branding efforts helped the company achieve product adoptions goals and brand awareness.

August Learning Solutions

August Learning Solutions provides custom educational products that focus on improving learning experiences for adolescent and adult learners. Their mission is to partner with authors and instructors to understand their needs and vision and deliver products that exceed expectations for students.

Our Solution

Lachina Creative partnered with August Learning Solutions to assist with the launch and promotion of their new CNA: Nursing Assistant Certification product line. Our branding team was tasked with:

  • Target audience, industry, and competitor research
  • Gathering sales leads and managing their CRM
  • Developing and executing a brand strategy
  • Creating promotional and advertising collateral for the program’s author and conferences
  • Developing a content and social media calendar
  • Writing and scheduling blogs, social media posts, and infographics
  • Writing back panel copy for the program’s publications
  • Assist the program’s author with any messaging or promotional requests
  • Monitoring and reporting promotional and advertising performance

The Outcome

To date, our efforts have resulted in adoptions in multiple states of the CNA Nursing Assistant Certification program, an increase in book sales month-­‐over-­‐month, and a consistent interest from the target audience. As a result, August Learning Solutions asked Lachina Creative to manage creative, branding, and marketing services for current and future educational products.

Selected Work