Page layout design is an important aspect of graphic design where the designer uses graphics, images, and text to create an attention-grabbing page. Page layouts are important for websites, print and digital ads, blogs, articles, and books. Practically anything that is not just a photograph requires someone with layout design knowledge.
The following checklist will help designers with page layout:
- Typography –Typography is choosing the perfect typeface/font to convey a message on your page. While words are important, the ways the words look are just as important. WHAT are you doing and what are you doing are the same words, but convey different emotions. A good layout design will use the visual and literal meanings of the words on a page.
- Graphics – Graphics are typically the art on the page. The graphics on a page can be pictures or shapes that enhance the focal point of the page. Knowing whether the graphic file should be JPEG or GIF, depends on the kind of layout design you are making.
- Starting Point – The starting point of the piece can either be the focal point of the page layout. On the other hand, it can be the traditional “Z” pattern the audience’s eyes would use to quickly find information.
- Formatting – For page layout design, there are a few tools to use for formatting. A popular tool is Adobe InDesign, which helps align text and graphics, repeat design aspects, and follow the “rule of three”.
- White Space – White space is horribly neglected and often called blank space. White space is part of the layout design too. It can be used to produce clarity in a graphic or text-heavy page. White space can also help the audience find the focal point you want them to see.
- Color – Color is a large part of the page layout design because it can make or break a page. No color, or just black and white, will force the audience to look closer at the text on a page. While bright colors will make certain places on a page attract attention and give the page a more exciting tone. Colors can elicit emotions from the audience and tell them where to look.
- Research – Research is the first step you should take before designing because you need to know who you’re talking to and why. There is a difference between creating a page layout for Vogue Magazine on yoga exercise and creating a layout for a yoga exercise for Men’s Health. Men will not respond as well to a page with light pink background splotches with yoga pictures as well as the women in the 20s-30s will. Research matters.
If you prefer to leave it to the professionals give us a call. Our layout designers have years of print media experience & provide typesetting, cataloging, and other services. Learn more about our design services.