If you think designing a logo is simple, think again! Logo designs can take months, even years to complete. This is because logos are the face of a company and can affect consumer’s attitudes toward a brand. Thus, it is in a company’s best interest to create a masterpiece before it is shared with the public. If you need help with logo design, look no further. We’ve put together 6 logo design tips and tricks for start-ups and brand’s that want to reinvent the wheel.
Tip 1: Understand Your Brand
The first logo design tip is to know your brand and it’s purpose. Take some time and think about why you’re planning to start or have started your business. Was it because you are the first to solve a problem? Do you offer better services or products? Do you offer quality service at a lesser price? What goals do you have for your brand? The success of your logo depends on how well you understand your brand. So take your time to hammer out what your brand is about.
Tip 2: Check Out Your Competition
Another tip is to check out the logos of your competition. Analyze what makes your competitors logo design great or unappealing. For example, colors schemes, font choices, and graphics. You should also consider what attitudes or feelings their logo design evokes. Keeping an eye on the competition will help you learn from their design mistakes. But, it will also prevent you from creating a similar logo that confuses customers.
Tip 3: Be Unique
This should come as no surprise, but it is important that your logo is unique. The quirkier and more interesting your logo is the more your target audience will take notice. During the logo design process, it is important to not worry about creating a logo that no one has ever seen. Let’s face it, there are billions of logos around the world and it is unlikely your design will be 100% original. Instead, focus on creating a logo that showcases your brand’s personality.
Tip 4: Choose the Right Color Palette
When it comes to designing a logo, color is everything! Each color evokes certain emotions and thus, it is crucial to choose your palette wisely. Art Therapy’s article “Color Psychology: The Emotional Effects of Colors” offers useful information about the emotional effect of colors. Here is an overview:
- White: clean and pure
- Black: authoritative and strong
- Gray: timeless and neutral
- Red: exciting and intense
- Orange: happiness and energetic
- Yellow: warmth and optimistic
- Green: tranquil and harmonious
- Blue: loyal and wise
- Purple: sophisticated and mysterious
- Brown: reliable and secure
- Pink: loving and gentle
Tip 5: KISS (Keep It Simple, Stupid)
Using the KISS method is another great logo design tip. Logo’s that are simple and easy-to-understand tend to resonate more with customers. Some of the most iconic logos have the simplest designs. For example, McDonald’s golden arches, Google’s G, and Nike’s swoosh. You can also do a lot with negative space (the spaces around the content). FedEx is a great example because the space between the E and the X makes an arrow. Get those creative juices and have fun with it!
6: Seek Professional Logo Design Services
Some things are better off with the professionals and a company logo design is one of them. Lucky for you, we offer custom logo design services at affordable rates. Our artists are second to none at creating company logo designs your audience will love. But, don’t take our word for it! Check out some of our company logo designs below. If you like what you see give us a call.