How to Select an Integrated Marketing Agency

Want to hire an integrated marketing agency, but not sure where to start? If so, you’ve come to the right place. Check out our tips for selecting a full-service digital marketing agency.

Tip 1: Know Your Target Audience

Our first tip when looking for a marketing agency is to identify your target audience. If you’ve already segmented your target audience, well done! If not, it’s time to roll up your sleeves and get ready to work on these four steps:

  1. Analyze current customers – make a list of traits your customers have in common and why they buy your product or service.
  2. Identify your competitors – think about who your competitors are targeting and why.
  3. Determine your niche – analyze which problems your product or service solves.
  4. Categorize customers by demographics – make a list of customers that will most likely buy your product or service based on age, income, etc.

Identifying your target audience is a key when working with an agency. It will ensure that the marketing tactics they employ will resonate with your consumers.

Tip 2: Outline Marketing Goals

Our next tip when looking for a marketing agency is to nail down your goals. The marketing goals that you select will determine which type of agency you need. For example, if your goals were to re-brand and increase your digital presence a full-service digital marketing agency would be ideal. On the other hand, if you want to run billboard ads an advertising agency would be the best option. Keep in mind that not all agencies specializing in your marketing goals can solve your problems. So, be upfront and clear about your goals to help you find the best agency to serve your needs.

Tip 3: Understand Marketing Services

If you’ve made it this far, great job! Our next tip is to research the different types of marketing services. Like any other business deal, it is important to do your homework. And selecting an agency is no different. We are not suggesting that you know the ins-and-outs of marketing services, but rather an understanding of traditional and digital marketing. Gaining this knowledge will make communication with an integrated marketing agency easier. It will also help you avoid over-paying or agreeing to pay for services you don’t need.

Tip 4: Find Your Marketing Soul Mate

Now that the hard work is done, it is time to begin contacting agencies. You should look for a full-service digital marketing agency that is trustworthy. Like other business relationships, establishing trust is very important. This is because trust promotes open and honest communication and mutual respect. It is also important to vet the capabilities of a potential marketing agency by:

  • Requesting customer referrals
  • Asking for samples of similar work
  • Searching the web for consumer reviews
  • Reviewing the marketing agency’s website to verify their claims

Although evaluating agencies can be time-consuming, it is well worth it in the long run. So take your time to make sure you are making the best decision for your company and business goals.

Tip 5: Skip 1-4 and Call Lachina Creative

As a full-service digital marketing agency, we offer custom and affordable marketing services. Our staff is second to none at producing results on-time and within budget. So give us a call and learn what Lachina Creative can do for you.