Email marketing is a powerful tool for small and large businesses. Why? Email marketing allows brands to promote their products or services on a daily basis. If you’re new to email marketing and need some help, we can help. Keep reading to learn the do’s and don’ts of email marketing.
Email Marketing Do’s
A/B testing is one of the most important strategies for email marketing. It allows you to test various elements to determine which are the most engaging. Testable elements include copy, subject lines, call-to-actions, colors, and even graphics. When A/B testing email is it VERY important to analyze the results after every campaign. This will help you keep track of your wins and losses. It will also help you plan strategies for future email campaigns.
As previously mentioned, analyzing results is very important. Data analysis can help you make informed decisions and shape your email strategy. For example, if you have a high rate you should revise your list or ask for new emails.
Segment email lists
Segmenting email lists will help you deliver content that aligns with the customer-buying journey. For example, you can send the following emails for the following customer:
- Potential customer: Howdy, thank you for your interest in our services. If you’re still on the fence about using our services check out our client testimonials.
- New customer: Thank you for your recent purchase with XYZ company. We look forward to serving you.
- Repeat customer: Thank you for being a loyal customer. As a thank you, we are giving you 35% off your next order.
- Previous customer: Shop now and receive 20% your next order.
As you can see, each email is specific to each customer’s journey. The more specific you are the better the results.
It is important to include opt-outs in your email because of its the law. Failure to do so can result in fines, the inability to send emails, and other penalties. It goes without saying, all can affect your business.
Email Marketing Don’ts
Purchase a List
Buying a list might seem like a great idea, but it will not yield the results you’re looking for. List providers rarely supply leads that are quality and/or your ideal customer. Another thing to consider is customers may not know who you are and they did not ask for your communication. As a result, you can face unfavorable reviews from your target audience. Email lists can also affect the deliverability of future emails if recipients mark the email as spam.
Send Emails Without Double Checking
Like all other marketing communications, it is important to double-check your work. Emails with typos, spelling errors, and other mistakes can turn away customers. So, double-check your work.
With the prevalence of mobile, it is important to make sure your emails work on all devices. Why? Most people check emails using their mobile device. Thus, failing to have mobile ready emails can alienate your target audience.
Rely on an Email Marketing Expert
We hope you found our email-marketing article helpful. Keep in mind our do’s and don’ts are the tip of the iceberg when it comes to email marketing. If you feel like you need more assistance, contact us today. Our expert marketing team can help you create a results-driven email marketing campaign. So what are you waiting for? Call now!