Freelance Positions

Copyeditor, Proofreader, Indexer Freelancers

Are you a freelance copyeditor, proofreader, or indexer looking to take on exciting work with new clients? Lachina is always looking to bolster our editorial services with qualified freelancers. We pride ourselves in offering the highest-quality editorial services and our freelance network is an extension of that promise to our clients.

We are looking for freelancers proficient in:

  • Copyediting: Chicago Manual of Style, APA, and/or Bluebook
  • Proofreading
  • Indexing

We require all potential freelance candidates to take and pass a test in their area of expertise in order to take on projects with Lachina.

To apply, please email Whitney Philipp, wphilipp@lachina.com, using ‘Lachina Freelance candidate’ in the subject line.

Editorial Intern

2017 Summer Internship

Are you precise, quality-driven, and efficient? Are you looking for a way to hone your editorial skills in a fast-paced environment? Lachina is a full-service creative agency made up of the highest caliber employees in design, page layout, project management, editing, and art and illustration.

Lachina has a fast-paced environment and we are looking to add some up and coming new talent to our summer workforce. As an intern, you will get to work with a variety of our staff members on real projects as well as internal initiatives.

Our ideal candidate is someone willing to learn and take on any task. Someone who will work hard to make sure we have dotted all our i’s and crossed all our t’s.

Programs you should be proficient in:

  • Microsoft Word
  • Adobe Acrobat
  • Knowledge of Chicago Manual of Style is a plus!

To apply, please submit your resume to Whitney Philipp, wphilipp@lachina.com, using ‘Lachina Summer Intern’ in the subject line.

Job Posting: Marketing Coordinator

We are currently seeking a Marketing coordinator that will be responsible for executing specific internal and external communications programs and marketing plans designed to increase awareness. The Coordinator is also responsible for basic desktop publishing tasks, creation and management of several databases, basic media interactions, assistance with marketing based event planning and coordination, web development, e- learning, social media management and the writing of marketing materials. The coordinator will also perform general clerical duties, more project management in nature. This person must be able to exercise excellent judgment in interactions with clients, media and other internal and external audiences, and be capable of acting independently to complete complex projects with minimal supervision and within deadlines. This is a strategic thinking position with the potential for tremendous career growth.

Job Requirements

  • A minimum of two year’s work experience in marketing & communications preferred
  • Media relations or marketing/communications work experience preferably in a healthcare setting
  • Bachelor’s degree in communications, journalism, public relations or equivalent required.
  • Excellent written and oral communication skills
  • Time management and problem-solving skills and demonstrated ability to apply these in various situations
  • Computer literacy, with demonstrated fluency in Microsoft Office applications, including Word, PowerPoint
  • Proficiency in Salesforce and email marketing platforms
  • Expertise in SEO highly preferred

Job Posting: Creative Director

Define content aspirations for Lachina’s art and media services and talents, and drive visual quality through various branding efforts and by interacting directly with clients to drive revenue. Under the direction of the Director of Production Services, support Account Managers by providing creative input and direction for visual elements used in projects and helps determine the style. Represent the client’s interest and vision by providing the direction and guidance necessary to enable the production team to execute. Allocates, coordinates, and plans resources in collaboration with relevant producers. Provide marketing functions and branding efforts across the organization.

The ideal candidate will have the proven ability to adapt to various artistic and creative styles and will be responsible for the development and delivery of creative explorations, treatments, pre-visualization, scripts, storyboards, motion or design tests, shoot planning, art direction, live-action and/or technical direction.

FUNADAMENTALS:

  • Acutely aware of global design, media, and learning trends
  • Partners with both internal teams and clients to ensure delivery of on-time, first-quality deliverables
  • Excellent communication skills: written, oral, visual, and presentation
  • Entrepreneurial mindset with ability to excel succeed in tight timeframesMAIN JOB RESPONSIBILITIES:
  • Exemplifies confidence and participates in customer presentations via Web presentations, conference calls, in person, etc., as needed to help define plan of action and project technical needs
  • Solid knowledge of graphical design, illustrations, videos, 3D engines, mobile app development, website technology, etc., to provide creative input and direction for estimates and proposals
  • Supports the Account Manager with collecting art and media requirements from customers
  • Strong understanding of methods of optimizing art assets for adaptive learning, game engines, interactive educational products, and optimizing pipelines and processes
  • Accurately interprets customer needs and their desired concepts
    • Interprets market feedback from clients and works into project plan
  • Translates customer needs into time, effort and resources to determine cost estimates used for bid proposals
  • Provides input to influence decisions that balance quality and budget concerns as it relates to bids and proposals
  • Inspires conceptual ideas through proof-of-concept, prototypes, mock-ups, etc., as needed for customers.
  • Translates customer needs and clearly communicates direction to the Application & Media Development production team and unifies the vision.
  • Collaborates with the Account Manager to define strategies for execution
  • Turns internal and external client needs and objectives into solid creative strategies, both visually and conceptually
  • Art/media liaison between client and Program Management and the production team:
    • Participates in art/media related creative sessions and project launch meetings
    • Creates project development milestones by working with department leads
    • Determines specifications and project requirements (image size, dimensions, resolution, file format, etc.)
    • Provides input in the selection of subject matter expert as it relates to media projects
    • Documents requirements for subject matter experts as it relates to media projects
    • Reviews, edits, and provides feedback for initial scripts and storyboards setting the standards and guidelines for the production team to execute
  • Collaborates with the Application and Media Development production team on best practices for file handoffs to production for templating.
  • Responsible for planning and developing high-quality promotional and sales material for all Lachina services (traditional publishing services, new media development, and educational technology), including online and print ads, and publicity/marketing collateral
  • Standardizes branding efforts across the organization. Not limited to but includes templates for bid proposals, contracts, email signatures, presentation, websites, etc.
  • Assist with educational product creation
  • Interacts positively and effectively with all Lachina support teams
  • Exemplifies excellent interpersonal, written and verbal communication skills, strong attention to detail, and timely and efficient follow-up
  • Performs other duties as requested

5.5 SEO Tips for Publishers

Search Engine Optimizaation (SEO) tips

When it comes to publishing, search engine optimization (SEO) is one of the most important tools. SEO covers an array of facets such as, the technical infrastructure of a website and the on-page and off page elements that are essential to visibility, usability, and conversions. Understanding how these SEO elements operate and affect digital publishers is essential for organic traffic from current and prospective customers.

To help you get a jump start on your SEO journey we’ve compiled 5.5 tips to assist with your website’s rankings and online presence.

1: Keyword Research

Keyword research is the foundation of SEO and can make or break a website. Researching the publishing industry’s keywords can help you to:

  • Identify how consumers search for your products and/or services
  • Determine future changes in demand (positive or negative)
  • Discover what types of publishing products and/or services consumers are interested in now and in the future
  • Scale the competition
  • Develop a list of short-tailed and long-tailed keywords that are most relevant to your target audience

It is important to continually conduct keyword research due to the ever changing needs, wants, interests of consumers.

2: Metadata

Whether you’re promoting a new publication or writing a blog about publishing tips, it is imperative that you optimize metadata. In short, metadata are HTML snippets that help search engines understand a landing page’s content. Without metadata, your ability to drive consumers from the search engine results page (SERP) to your website is significantly decreased. Thus, it is important to include optimized metadata on all landing pages.
Metadata is fairly easy to implement and does not require the help of an SEO guru or developer. Google has a myriad of articles for webmasters to learn the basics of metadata and implementation.

3: XML Sitemap

XML sitemaps are beneficial for content publishers for the following reasons:

  • They communicate directly with the search engines about the organization of your website’s content
  • Improve crawls of a website
  • Notify search engines of altered and/or new website content
  • Provide metadata for the various pages of a website’s

All of the listed benefits helps search engines to better understand and appropriately rank your website.

4: Solicit Reviews

Long gone are the days when search engines only listen to what publishers have to say about their publications; search engines now listen to customers. Consumer reviews are considered a form of user-generated content, which helps generate SEO juice via providing sites with a range of backlinks, original and fresh content, improved product rankings, increased long-tailed keyword traffic, and more.

5: Image Optimization

Book covers, author photos, and other imagery are great additions to a publisher’s website because they help the audience to understand a book’s topic and gives them a frame of reference. However, images can significantly impact user interaction with a website as well as organic rankings. For example, the larger an image the longer it will take for a page to load, which can affect bounce rate, pages/session, average session duration, and more. Moreover, load time is an SEO ranking factor and thus, be sure to properly size book covers, author photos, etc. to avoid your website being penalized by search engines.
Alt text or alternate text helps search engines understand what an image is about. Make sure your image alt text is keyword rich to increase the likelihood of click-through-rates (CTR) even if images cannot render properly for our users.

.5: Set up Google, Bing, and Yahoo Business Listings

This is a no brainer! Setting up local business listings with search engines will enable your business to be displayed in the SERP, maps, and local search for FREE.

Happy Holidays

Happy Holidays from the Lachina family. We wish you a beautiful holiday season and a new year of peace and happiness.

17 Ways to Stay Creative

 

17 Ways to Stay Creative

You might think of creativity as a trait possessed by artists, marketers, or entrepreneurs. But that is far from the truth! Creativity is not a talent, but a skill that is learned and mastered over time. Regardless of occupation or hobbies, we all require creative thinking from time to time. If you find yourself hitting a creative road block, here are 17 fun ways to get your creative juices flowing.

  1. Make lists
  2. Be open
  3. Collaborate
  4. Ask for feedback
  5. Don’t give up
  6. Take risks
  7. Take breaks
  8. Use stickies
  9. Jam out to music
  10. Challenge yourself
  11. Get away from the computer
  12. Break the rules
  13. Go on an adventure
  14. Write down your ideas
  15. Catch some Zzzz
  16. Be inquisitive
  17. Have fun

If you’re not the creative type contact us today for print and digital services.

Lachina’s 27th Anniversary

Lachina's 27th anniversaryToday marks the 27th anniversary for Lachina Publishing Services, a provider of end-to-end content solutions for print and digital products. We were founded in 1989 by Jeff Lachina as a project management company. Over the years, Lachina has evolved to a highly collaborative environment that produces an array of digital and print products, blending all aspects of technology to educate, inspire, and to tell our client’s story.
We have achieved this milestone through the hard work and dedication of our staff and our customer-centric culture. We have dedicated ourselves to 27 years of providing clients with a flexible, collaborative, and innovative approach to producing textual, visual, and interactive content that is unparalleled by any interactive development firm or design studio. As 2016 draws closer to an end, we are looking forward to more positive and exciting years of achievement and growth.

Congrats, Lachina, for 25 Years of Excellence!

This past November was the Lachina 25th Anniversary. As we begin a new year, we want to recognize this milestone as we look forward to many more positive and exciting years of achievement and growth. Congratulations, Jeff and crew, for 25 years of providing high quality development and production services to the education and publishing industries. Cheers!

 

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